A FEW WORDS ON OUR 'BANNED' LIST.
A PASSION FOR CONNECTING AUDIENCES AND CONTENT
As an experienced communications specialist with a background in editorial leadership roles on national print titles reaching audiences of thousands, I genuinely love connecting people with content. Here's what inspires me…
Making a difference
There's a buzz in seeing the tangible effect good communications have on an organisation... The "wow" moment when the client appreciates the difference that care, attention and tailored messaging make.
Getting the words right
Most people know what they want to say, but sometimes they struggle to say it. Being able to help express the thoughts of others is a genuine privilege. The highest accolade is simple: "That's exactly what I meant."
"WHAT IF WE...?"
Challenging a customer to think differently as part of the process is rewarding. Why? Because bringing a fresh perspective means the customer is engaging with their content and messaging in a way that they may not have done for years.
The perfect image
As a design-focused communications specialist, I understand that what you say in words is as important as how it looks on the page. Getting people to the heart of the message through the right graphics and visual signposting is a skill. You can have the best copy in the world, but if your audience isn't compelled to read it, what's the point!?